Visual Identity,
Conceptual Design,
Web D&D
I built this identity from the ground up when the company gained independence as the result of an acquisition. The re-branding required a significant overhaul of all design systems, from the website down to the letterhead. I also had the responsibility of reshaping the brand's messaging and devising strategies to effectively communicate to a new market.
Today, Channel UC is viewed across the industry as a leader of cloud communications that focuses on partner success and has seen a 12,000% increase in page views, an 8,000% rise in unique visitors, and a 3,000% surge in clicks that continues to grow.