Lateral solver of creative problems. Director of Art; Maker of Merch; Creator of Concepts.

Sydney Based Conceptual Designer
(AJ Norton)

I first downloaded Photoshop to make a meme of my friend. That meme snowballed into social posts, logos, and complete design systems. Fast forward five years, I’ve graduated from Billy Blue, learned many skills, and built brands across various industries. I still let those little interests and ideas snowball - the Diamond Pencil started as a prior interest in 3D printing.

Branding:
Technology, hospitality, floristry, construction, and travel businesses all have one common thread: they trust me to refresh, develop, and enhance their brand identities.
Lateral Thinking:
A problem is often referred to as a hurdle. While I can’t run or jump very well, like any committed problem solver, I can find a way to step to the left and keep moving forward.
Conceptual Design:
I take ideas and concepts and turn them into finished design work. If I didn’t do it as a job, I would do it for fun - which I do anyway.
3D Printing & Applied Craft:
I can take concepts and ideas from the screen and turn them into tangible, real-world creations through applied craft and 3D printing.
Technology:
I’m always playing with new technology, channels, and platforms; they mean new ways to create and communicate ideas.
Web Design & Development:
I build websites from the ground up using HTML/CSS/JS or any builder available.

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