1800-nonna

If you were to make a list of the hardest things to accomplish in life, selling frozen pizza to OG Italians is up there with climbing Everest or winning the Tour de France (without steroids). But nevertheless, McCains needed an answer.

Our response landed us in the top three of the Young Bloods Hard Sell competition sponsored by McCains.

Our idea was to leverage Italians' unwavering respect for their elders and how Nonnas use food to spread love to the family.

Because let's be honest. Could you say no to Nonna?

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"A fun and inspired interpretation of the brief. Harnessing Nonna’s desire for her children and grandchildren to always be well fed, and positioning frozen pizza as the means to do this."

Tom Bennett, Brand Manager at McCain Foods

"Converting Nonna’s into frozen pizza lovers is no easy feat. But 1800-Nonna managed to do exactly that by turning frozen pizza, an absolute nonna no-no, into a way for Nonna’s everywhere to deliver much needed meals to their grandchildren."

Rosie Stone, ACD at Leo Burnett

"Food is a love language for most grandmothers, in some cultures asking “Have you eaten?” is pretty much a way to say “I Love You”. This idea takes a universal insight about how no matter how old you are, your grandmothers will always want to make sure their precious grandkids are well-fed. This campaign speaks to nonnas in a way that feels insightful, real, refreshing. Bonus point because it makes me want to hug my grandma."

Steph Gwee, ECD at VML

"A fun and inspired interpretation of the brief. Harnessing Nonna’s desire for her children and grandchildren to always be well fed, and positioning frozen pizza as the means to do this."

Tom Bennett, Brand Manager at McCain Foods

"Found a beautiful new problem to solve within the lives of Nonnas, reframing the product as a cheeky emergency response. So fun and smart."
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Joe Hill, ECD at whiteGREY